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Product Advantages

China MediaExpress target the audience accurately based on the specific characteristics of the audience groups that would ride in CCME’s network. Compared to other media, CCME’s advantages are stated below:

  • Extremely low cost per thousand (CPM) - China MediaExpress has mass audiences due to its huge network, broad network coverage and low advertising rate. To the advertisers, it is a great value.
  • Excellent media complement - China MediaExpress fills the idle time when the passengers on their business trips, meaning a new advertising space and an innovative media.
  • Valuable mainstream consumption group - it is indicated in an marketing research by CTR Market Research team that the average monthly expenditure of the audience groups of China MediaExpress is more than RMB 4,000.
  • Outstanding competitive alternativeness - in media comparison, the excellent advertising media characteristics of China MediaExpress make it become the preferable choice of the customers easily, replace other media and become a sharp sword for brand marketing.
  • During the long travel time, no one will get off the bus -- the media carrier of China MediaExpress. In the process of several hours of traveling from one city to another city, passengers will be able to enjoy high quality films and entertainment programs featured by enclosed space, free of interference, and intensive information implantation and the corporate image and products of the advertisers will be implanted into their brain virtually at the same time, forming an indelible brand mark.

Service principle
Solution to Brand Promotion and Timely & Professional Customer Service

Customized and specialized policy: as an operator of bus video in China, China MediaExpress customized a series of marketing policies for the advertisers who intent to broadcast the advertisements, which are suitable for their brand promotion: it is not just a simple decision of advertising broadcasting frequency and broadcasting province, but an understanding and perform analysis of the customers' products. It fully shows the broadcasting policies and suggestions in adaption to the characteristics of the China MediaExpress and we put ourselves in the customers' positions to take many things into account.

Through detailed communication with the customers, the marketing team will analyze the product, media plan and target customers to prepare an execution program suitable for the product and brand promotion.

Timely and professional customer service: "Service is as important as our products"; "Service improves on our company brand"! From the very moment when you contact China MediaExpress, you will receive our service all the time. Toll-free numbers, feedback through website, information feedback, specialized staff for customer service, dedicated after-sale team and best value brand reciprocation provides best experience.

Quality Control
Our quality control mission is "Maximize value for our customers"

  1. Customers' comprehensive degree of satisfaction to our company ≥85%
  2. All customers complain are dealt with effectively.
  3. Upgrade rate of each program ≥95%.
  4. Percentage of inaccurate, omitting and wrong advertising broadcasting is smaller than 5% through monitoring of the third party.
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